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- #Swot analysis of information technology industry drivers#
- #Swot analysis of information technology industry tv#
One of the world's largest provider of Pay TV servicesĤ.ěuilding brand value through CSR initiativesġ. One of the world’s biggest telecom companiesĢ. The SWOT analysis for American Telephone and Telegraph company is presented below in the matrix:ġ. High competition from major competitors in terms of price and quality of services, wavering technology, high maintenance cost etc., are some of the threats impacting the external environment of the company. The external analysis shows that global expansion in emerging markets, surging demand for mobile phones that support high-speed internet especially amongst millennials, widespread usage of wireless and digital technologies leading to high demand for cloud computing are some of the big opportunities for AT&T. Despite innovative products and services, AT&T lacks flexibility in their offerings. Some of the weaknesses of AT&T are the decline in usage of landlines incurring huge financial losses in AT&T landline sector, limited market share and low margins due to high competition in the telecom sector. Telecom industry has always seen ups and downs due to the rapidly changing technology and dynamic behavior of the markets and public preferences, and this weakness of telecom industry has hit AT&T too. From TV subscription provider to wired/wireless network provider AT&T offers a broad bucket of products and services. AT&T’s revenue and brand position offers it a major competitive advantage, which has kept the company ahead of its competitors, consequently, AT&T is a global market leader in the telecom industry. Controlling communication services in the digital era is indeed a major strength for the telecom operators.ĪT&T is not only the largest telecommunication and broadband operator in the US but the world’s largest communication company in terms of revenue. Today the core purpose of mobile devices is not meant for communication only, but instead it has transformed into a life management hub. Telecommunication industry is helping firms from various sectors to render online services to their customers, through digitization. The report also gives a comprehensive overview of the threats posed to the telecommunications ecosystem.
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#Swot analysis of information technology industry drivers#
AT&T's internal analysis helps to understand the strengths and weakness of the company whereas, the external analysis gives insights into the opportunities that can act as major growth drivers for AT&T and help build revenue opportunities in this digital era. Amongst the ranking of telecom operators based on brand value in 2020, AT&T bagged the second position behind its rival Verizon with its value pegged at $59.1 billion.ĪT&T SWOT analysis is a framework to evaluate the internal and external factors that create an impact on the telecommunication industry and largely on AT&T Inc. Though AT&T has seen continuous ups and downs in its business, its performance has been reinforced by some factors like a huge subscriber base, competitive pricing plans, low cost management, share buyback events and traction for its broadband, video and telephone services.ĪT&T's mission is "To create the best entertainment and communications experiences in the world." AT&T’s vision is “to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work.” The USP or Unique selling proposition of AT&T is in being one of the oldest and largest provider of mobile & fixed line telephony in the US and in being the industry pioneer for offering diversified services and products in the telecommunication industry. AT&T operates as distinct and well-established brands namely, AT&T Communications providing video broadband and voice services, AT&T Mexico for wireless business, DIRECTV as TV subscription provider and AT&T startup for premium video advertising. As of January 2020, the company is known to have employee strength of more than 247,000 people. In 2015, AT&T acquired DIRECTV by spending $50 billion which made AT&T the world’s largest TV subscription provider. They have their headquarters and corporate offices in Dallas, Texas. AT&T is a public company incorporated in 1983, which provides communication and digital entertainment services primarily in the United States, along with Mexico and Latin America. About AT&T : AT&T Inc.(American Telephone and Telegraph) helps connect millions around the globe with its winning suite of entertainment, business, mobile and high speed internet services.